Grime Time Masthead Design

Grime time masthead designs

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Target Audience Profile

I set out my Publication Plan under three categories; Genre, Purpose & Intention and Target Audience.
Uner these three headings I noted what I wanted my magazine to aim toward acheiveing in each one.

Genre:
- Cross genre magazine
- U.K Grime
+Tinie Tempah
+Griminal
+Giggs
+Skepta
+Wiley
+Tempa T
- R&B
+Rihanna
- Bashment
+Katy B
+Magnetic Man

Purpose & Intention
- Focus on Personal Identity and Surveilance from uses and gratifications theory
- Information on upcoming events
- Reviews on new albums 
+Loud (Rihanna)
+Disc-Overy (Tinie Tempah)
- Gig Dates 
+Drake (7th and 8th January 2011)
+Simply Sick (March 2011, dates to be announced)

Target Audience:
-Young, supportive of new answers
-Big fans of new, local artists
-Ravers, Party-Go-ers
-Facebook users
-Interest in new fashion
-Multicultural

After later evaluating the genre of the group for my feature article - and deciding what was realistic for me to produce for my magazine. I have changed the music genre of my magazine to just 'UK Grime', which combines with the name of my magazine, 'Grime Time'.

On all three of these idea's which I will base my magazine upon, I have constructed this mood board on photoshop;
I did this by researching images relevant to my three area's of planning, such as the facebook logo and true religion jeans. I then saved them to the desktop of my computer. From here, I opened them up in a new window in photoshop and dragged the image over. As I was using an Apple Mac computer when making my mood board, I then pressed (cmd+t) on the keyboard and enlarged the images so that they could be visible.

This image show the audience of whom I intend to aim my magazine at. My maghazine is aimed at young people, who show an interest in fashion, comedy, technology, social networks and raves. I have no set race for my magazine as I think the music genre's will appeal to all races and there is no set race who show a particular interest in these genre's of music.

Prelim Task, Contents Page

Contents Page

I think that by using predomenantly orange images, i have created a contrast in colours for my contents page. Also, I have kept the main layout of the front cover, showing consistency through the magazine and my page numbers and article's are clearly marked out so that the reader's know what the content of my magazine is.

This image has bright colours and looks like a tunnel way in to education showing that achland Burghley is a fun, vibrant place of education. I think this is a good image to use for my contents page of the school magazine as it shows familiar surroundings to students as well as giving the idea of a nice atmosphere to outside reader's.

I decided to keep this image the same with no alterations as i thought it showed a fun, enjoyabke atmosphere of the school as well as vibrant coulours, maikin git seem an enjoyable place to be and learn.



However, I did reduce the sizing of both of these images so that they could fit on the page and show off the school.

Prelim Task, Magazine Cover

My Original Photography

I have changed my original image by brightening the colours, so that the red lettering for my masthead can stand out more. I hink by doing this I have also made the image more interesting and made the magazine based more at students with an interest in I.T as it shows some technical skill.

How did I change this image?



I changed the 'Level and Emboss' by reducing it from 100% to 50%, giving it a more faded look, showing my technical skill to adjust an image on photoshop.

Online Magazine Research

Online powerpoint

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Uses and Gratification Theory

Uses and Gratifications is broken down in to four different parts. These justify why people feel a need for media and why it is consumed so much.

Diversion - A form of escape or release from everyday pressures (e.g. Movies (cinema), T.V, Consoles, Facebook, Radio)

Personal - Comparing your life with characters or situations on screen (e.g. Big Brother, Tabloid News, I'm a Celebrity get Me Out Of Here)

Personal identity - Looking at someon else's situation and comparing it to your own, looking at different outlooks on the world (e.g. celebrity lifestyle, chased by paparazzi)

Surveilance - Information about 'What's going on in the World' (e.g. e-mail's, Facebook, News, Gig guides)

All magazines use these to base their purpose on as these are the reason's for consumtion. When producing my magazine, I will consider all four of these and remember that reader's will consume my magazine for any of these four reasons and so to make a successful magazine, I will cover all four considering all possible reader's and their reason's for consuming my publication.